Website optimization

Why Adscreamer?

Improve your site visibility and website optimization using one of the sweetest tools in online marketing SEO (search engine optimization).

FIRST PHASE

№ 1

Client and competitive behavior research

№ 2

Website Audit

№ 3

Keywords Analysis

№ 4

Onsite optimization.

SECOND PHASE

№ 5

Content creation

№ 6

Link building

№ 7

Structured date / schema markup

№ 8

Social media strategy 

Highly qualified SEO specialists.

We apply an analytical approach to our website optimization work. Our goals and strategies are built on solid data so that we can create the most effective, result-oriented campaigns possible.

Personal service with a quality guarantee!

We think in detail and in perspective. We follow basic rules. The result of improving search engine visibility is increased traffic, increased conversions, more sales and more inquiries.

Website Optimization Management and Process

Проучване и процес Adscreamer

-PHASE 1-

ADVERTISING RESEARCH, PLANNING AND ANALYSIS

Client consultation

Adscreamer will consult with you so as to understand your business, products and services, target demographics, your previous or current strategies, vision for the future, current brand strategy and so on. We will make a complete overview of the issues with the website and the key business marketing goals for next year.

Install tools
  1. Google analysis
  2. Google Tag Manager
  3. Google webmaster tools
  4. Mouse flow / Hotjar
  5. Yandex metrics
  6. Uptime Robot
Competitor research

SEO is a transparent science. This means that our team can look at any website and determine why it ranks higher or lower than another site using the same search engine keywords.

Adscreamer will carry out industry-specific competitor studies, identifying who is currently occupying the target search position and will explain what exactly they have done, so as to have a basis for its work.

Consumer research

We use the knowledge gained through the first two stages to examine how the target user searches for the client’s products or services online.

Оптимизация на сайт от Adscreamer

-PHASE 1-

BUSINESS MODEL AND WEBSITE ANALYSIS

Website Audit

In order to make a proper site optimization plan, we will perform a comprehensive site audit in order to identify any issues present and look for areas for improvement.

Keywords research and analysis

Adscreamer will analyze the data obtained during the first four stages, as well as the statistics including traffic volume, search intent and relevance. We will compile a list of keywords that we will use to monitor the campaign as one of the KPIs.

Website architecture

Site architecture and user experience (UX) review.

Adscreamer will make recommendations regarding the website architecture, the conversion rate and UX and recommend possible improvements.

Onsite оптимизация Adscreamer

-PHASE 1-

 WORKING ONSITE OPTIMIZATION PROCESS

Onsite optimization

Basic points.

  1. Implementation of a new information architecture
  2. Meta data optimization
  3. Internal anchor text optimization
  4. Alt tag optimization
  5. Canonical tags (check, implement or remove)
  6. Reasonable implementation of robots.txt
  7. Performing 301 redirections
  8. 404 error fixing
  9. Sitemap optimization
  10. Correction of other bugs found in the Search Console, such as mobile device compatibility issues or slow loading and so on.
Duplicate content

Removal of duplicate content. Adscreamer will remove any duplicate content from the site.

External links

Adscreamer will analyze the external links for the presence of spam links. Any detected spam link will be removed or disabled.

In compliance with the Penguin 4.0 update, Google is already ignoring the spam link, simply removing all ranking factors that may have contributed.

Internal link

We will review the internal link structure of the site to ensure that the links direct to high-priority pages and to limit the amount of links to low-priority pages.

Google My Business

Adscreamer will help you with your Google My Business account by ensuring it is optimized and up-to-date.

ИЗГРАЖДАНЕ НА АВТОРИТЕТ Adscreamer

-PHASE 2-

BUILDING A WEBSITE DOMAIN AUTHORITY

Link building

The development of a good link building concept is a specialized form of online PR and is a crucial SEO strategy. Its development requires the right approach and this is what distinguishes Adscreamer.

Content creation

Adscreamer can provide interesting and informative content for the client’s website.

Social media

Adscreamer may recommend a small social media campaign that directly supports your organic search marketing strategy.

Structured date

Adscreamer will implement structured data and/ or schematic tagging throughout the site. Example: reviews, local business, product description, and so on. This will help them appear in the so-called rich answers/ rich snippets.

Ongoing analytical review

Adscreamer will closely monitor the performance of your site. Our detailed approach to data allows us to detect subtle changes in the search behavior of your site, enabling us to adapt the process as needed.

Conversions and UX

Conversion rate optimization and user experience (CRO, UX). In compliance with our analytical review, Adscreamer will use Google Tag Manager and other forms of event tracking and user flow monitoring in order to improve the site’s ability to convert visitors to inquiries / customers.

We strive to capture, fill in the funnel and convert customers at different stages throughout the purchase cycle. If you are interested in learning more about our digital marketing services, please do not hesitate to contact us. We have plenty to share. Whatever you are looking for, if it is related to search marketing, let us know. We look forward to hearing from you! Move forward with Adscremer!

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