Client and competitive behavior research
Structured date / schema markup
Social media strategy
We apply an analytical approach to our website optimization work. Our goals and strategies are built on solid data so that we can create the most effective, result-oriented campaigns possible.
We think in detail and in perspective. We follow basic rules. The result of improving search engine visibility is increased traffic, increased conversions, more sales and more inquiries.
ADVERTISING RESEARCH, PLANNING AND ANALYSIS
Adscreamer will consult with you so as to understand your business, products and services, target demographics, your previous or current strategies, vision for the future, current brand strategy and so on. We will make a complete overview of the issues with the website and the key business marketing goals for next year.
SEO is a transparent science. This means that our team can look at any website and determine why it ranks higher or lower than another site using the same search engine keywords.
Adscreamer will carry out industry-specific competitor studies, identifying who is currently occupying the target search position and will explain what exactly they have done, so as to have a basis for its work.
We use the knowledge gained through the first two stages to examine how the target user searches for the client’s products or services online.
BUSINESS MODEL AND WEBSITE ANALYSIS
In order to make a proper site optimization plan, we will perform a comprehensive site audit in order to identify any issues present and look for areas for improvement.
Adscreamer will analyze the data obtained during the first four stages, as well as the statistics including traffic volume, search intent and relevance. We will compile a list of keywords that we will use to monitor the campaign as one of the KPIs.
Site architecture and user experience (UX) review.
Adscreamer will make recommendations regarding the website architecture, the conversion rate and UX and recommend possible improvements.
WORKING ONSITE OPTIMIZATION PROCESS
Removal of duplicate content. Adscreamer will remove any duplicate content from the site.
Adscreamer will analyze the external links for the presence of spam links. Any detected spam link will be removed or disabled.
In compliance with the Penguin 4.0 update, Google is already ignoring the spam link, simply removing all ranking factors that may have contributed.
We will review the internal link structure of the site to ensure that the links direct to high-priority pages and to limit the amount of links to low-priority pages.
Adscreamer will help you with your Google My Business account by ensuring it is optimized and up-to-date.
BUILDING A WEBSITE DOMAIN AUTHORITY
The development of a good link building concept is a specialized form of online PR and is a crucial SEO strategy. Its development requires the right approach and this is what distinguishes Adscreamer.
Adscreamer can provide interesting and informative content for the client’s website.
Adscreamer may recommend a small social media campaign that directly supports your organic search marketing strategy.
Adscreamer will implement structured data and/ or schematic tagging throughout the site. Example: reviews, local business, product description, and so on. This will help them appear in the so-called rich answers/ rich snippets.
Adscreamer will closely monitor the performance of your site. Our detailed approach to data allows us to detect subtle changes in the search behavior of your site, enabling us to adapt the process as needed.
Conversion rate optimization and user experience (CRO, UX). In compliance with our analytical review, Adscreamer will use Google Tag Manager and other forms of event tracking and user flow monitoring in order to improve the site’s ability to convert visitors to inquiries / customers.
We strive to capture, fill in the funnel and convert customers at different stages throughout the purchase cycle. If you are interested in learning more about our digital marketing services, please do not hesitate to contact us. We have plenty to share. Whatever you are looking for, if it is related to search marketing, let us know. We look forward to hearing from you! Move forward with Adscremer!
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