We are working to increase the ROI of every campaign in an ad in Google Ads. We are improving the Conversion rates ad parameter.
Our focus is on the result, spending the budget properly.
Adscreamer approach for measuring inquiries, sales, phone calls.
Reducing the cost of acquisition and increasing the sales at a price below the basic ones.
We target your “customer persona” based on demographics, location, habits, etc.
An expert audit that is free and 100% non-binding.
Extending campaigns and implementing new techniques.
We think in detail, understanding the objectives of your business. We have over 15 years of marketing experience. Strategy, management, marketing, digital marketing, project management.
We base our behavior on honesty and long-term relationships. We think in detail about the objectives of your business.
Run stunning brand building, conversion optimization campaigns for each product or service.
Add a tracking pixel to your pages for easy remarketing of your visitors.
Align your landing pages with ad groups to manage your campaigns more effectively.
Targeted mobile one-click page ad.
Campaigns optimization and improvement using site performance metrics.
Website visitors monitoring and creating various split test options to optimize conversions.
Use Google Ads and Analytics to manage efficiency to the level of variation.
We identify potential cross-channel conversion opportunities: search, display and social.
ADVERTISING RESEARCH, PLANNING AND ANALYSIS
We start the AdWords process with a careful understanding of your business model. The unique proposal for the sale of your business (UPS) and describing your customers (user personas).
In order to set the right advertising goals in Google Ads, we initially review your website. We use Google Analytics data to identify potential anomalies that could limit a campaign’s performance.
We research your competitors for the strongest channels of traffic and ad performance.
We review your AdWords account to identify future revenue opportunities and provide a growth plan.
CREATING AND CONFIGURING AN ACCOUNT
We create Ad Copy & Creative to test which ad texts of your business react best to your current and potential clients.
We create and design beautiful, unique and engaging advertising content.
We configure bid strategies, personal and geographic targeting that best meet your industry, company and advertising goals.
The effective account structure improves accountability and makes it easier to manage.
We organize and structure your AdWords account based on your advertising goals, account history, website target pages and our experience.
Keywords and other targeting methods are organized into campaigns based on the services or products you offer.
We identify keywords that your prospective customers use to find companies that supply the products or services you offer. We use Google Planner for keyword planning, Google Webmaster, Google trend, and other tools to identify high frequency keyword lists.
TRACKING AND MEASURING THE RESULTS
Google Analytics helps us measure which areas of your AdWords account work best and which areas can be improved.
As a part of our AdWords management service, we also track page load time, bounce rate, average session duration, return of visitors and more!
AdWords conversion tracking shows us reports and sales within AdWords, which allows us to optimize and manage AdWords using your customer data.
We use telephone call tracking, web to lead tracking, and e-commerce tracking and all conversion actions that are recorded in AdWords.
Google Tag Manager (GTM) provides more advanced tracking capabilities, including conversion and event tracking, dynamic remarketing, GA, and so on. GTM advanced conversions may require a one-time setup.
We communicate by email, phone, shared screen. We also provide summary and detailed reporting using tools like Google Data Studio.
Understand exactly how and where your advertising budget is spent and how ROI is achieved.
Our report provides summaries with a set of graphs, charts, tables.
MANAGEMENT, TESTING AND OPTIMIZATION
We intelligently control advertising costs and reach our profit goals using a combination of bid strategies and budgets.
We optimize and manage AdWords advertising to ensure that the areas offering the best ad return spend most of the budget.
We manage AdWords for advertising purposes, such as cost-per-acquisition (CPA), return on advertising spend (ROAS), or brand promotion objective.
We test a control ad version against 1-2 other versions to get the best combination of CTR, Conversion rate, and conversions per impression.
We expand your existing keyword list with new keywords, since we acquire new data in the system. We add the relevant search terms for which your ads appear and optimize them for higher conversions.
In the “Search terms” section, we analyze the search keywords that serve ads. We organize negative keywords. In this way we optimize and improve the final results.
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